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ELVIS HSIAO

Elvis Hsiao is a UX designer based in Vancouver, Canada.
Co.Design

Unboxing the delightful UX of Apple’s boxes

Exploring the intersection of design, psychology, and consumer culture in Apple’s packaging strategy.

Unboxing the delightful UX of Apple’s boxes

Impact

  • Impact

    What it means to be "Made in UAE" in beauty

  • Impact

    Why customer experience is the missing piece in cybersecurity

  • Impact

    How Saudi Arabia's project pivot is building an entire supplier economy

News

  • News

    Jeddah Tower reaches 454 metres as Saudi Arabia targets 2028 completion

  • News

    Saudi Arabia’s AI economy grows 31% in 2026

  • News

    Microsoft plans more than $10 billion Gulf investment through 2030

Co. Design

  • Co. Design

    Think you can design a better iPhone? Here’s your chance

  • Co. Design

    The strange comfort of AI food slop

  • Co. Design

    Pantone’s new colors prove we’re living in a ‘more-is-more’ world

Work Life

  • Work Life

    Despite the hype, innovation isn’t getting any faster. Here’s why

  • Work Life

    The workplace has an optimism crisis. Here’s why that matters—and what to do about it

  • Work Life

    Want a promotion? Your performance counts but your behavior counts more

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Latest Stories
Jeddah Tower reaches 454 metres as Saudi Arabia targets 2028 completion

Jeddah Tower reaches 454 metres as Saudi Arabia targets 2028 completion

The world’s next 1,000 meter skyscraper has reached 113 floors as construction accelerates toward its revised August 2028 completion target

Saudi Arabia’s AI economy grows 31% in 2026

Saudi Arabia’s AI business registrations rose 31% as the Kingdom accelerates investment in artificial intelligence and digital transformation.

Microsoft plans more than $10 billion Gulf investment through 2030

Microsoft plans more than $10 billion Gulf investment through 2030

The company also plans to invest more than $400 million in subsea and terrestrial connectivity across the Middle East by 2030.

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