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MARCUS COLLINS

Work Life

What if it’s us who can learn something from Gen Z about work?

Maybe the kids are onto something.

Work Life

How new perspectives come from moonwalking

The importance of defying the normalizing force of gravity.

Work Life

How the best cultures operate like open kitchens

The ‘backstage’ and ‘front stage’ should operate as one.

Work Life

How to apply an abundance mentality to your work

Just as the concept works for nations, it can also work for individuals.

Work Life

How to go from chief executive to chief envisioner

Reimaging the role of the CEO.

How to go from chief executive to chief envisioner
Co.Design

Why the power of brands is getting more tribal

In an excerpt from his new book, Wieden+Kennedy head of strategy and University of Michigan marketing professor Marcus Collins explains why to truly get people to move, brands need to focus on their cultural connections.

Why the power of brands is getting more tribal

Impact

  • Impact

    What the Arabian Travel Market's $101 billion boom says about the region's future

  • Impact

    Is higher education redesigning learning to stay relevant in the AI economy?

  • Impact

    Has artisanal become food’s most overused luxury label?

News

  • News

    Dubai Chambers launches 'Business in Dubai' platform to support business growth

  • News

    Dubai Internet City partners with Luxembourg's Luxinnovation to support European expansion

  • News

    83% of Egyptian SMEs say digital payments are key to business growth

Co. Design

  • Co. Design

    How offices in the Middle East are being redesigned for the hybrid generation

  • Co. Design

    The World Cup is getting hotter. A sports architect shares how stadiums can adapt

  • Co. Design

    How Meta designed its new eyewear to appeal to smart glasses skeptics

Work Life

  • Work Life

    Are managers becoming obsolete—or more important than ever?

  • Work Life

    ADHD brains are prone to wandering. That’s a secret weapon in the workplace

  • Work Life

    Don’t become a meme: How to tell your team you’re going AI-first

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Latest Stories

Dubai Chambers launches ‘Business in Dubai’ platform to support business growth

The new digital platform gives companies access to 65 corporate services aimed at simplifying operations and supporting business growth.

Dubai Internet City partners with Luxembourg’s Luxinnovation to support European expansion

The partnership aims to connect Dubai and Luxembourg’s innovation ecosystems and support technology companies seeking international expansion.

Egyptian SMEs prioritize digital payments and workforce skills, Mastercard finds 

83% of Egyptian SMEs say digital payments are key to business growth

The report found that 83% of surveyed Egyptian SMEs see digital and online payments as key drivers of business growth. 

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