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MARCUS COLLINS

Work Life

What if it’s us who can learn something from Gen Z about work?

Maybe the kids are onto something.

Work Life

How new perspectives come from moonwalking

The importance of defying the normalizing force of gravity.

Work Life

How the best cultures operate like open kitchens

The ‘backstage’ and ‘front stage’ should operate as one.

Work Life

How to apply an abundance mentality to your work

Just as the concept works for nations, it can also work for individuals.

Work Life

How to go from chief executive to chief envisioner

Reimaging the role of the CEO.

How to go from chief executive to chief envisioner
Co.Design

Why the power of brands is getting more tribal

In an excerpt from his new book, Wieden+Kennedy head of strategy and University of Michigan marketing professor Marcus Collins explains why to truly get people to move, brands need to focus on their cultural connections.

Why the power of brands is getting more tribal

Impact

  • Impact

    How CEOs in the Middle East are making innovation part of everyone’s job

  • Impact

    Gulf nations built more infrastructure. Did they build it smarter?

  • Impact

    Why agriculture is losing its place in Egypt’s economy

News

  • News

    UAE launches digital training program to accelerate UAE PASS integration

  • News

    Abu Dhabi records first-ever Olive Ridley turtle nesting

  • News

    Oman’s be’ah targets carbon credits from landfill emissions

Co. Design

  • Co. Design

    Denim has a water problem. Can this new digital dye solve it?

  • Co. Design

    Being a senior designer doesn’t make you safe anymore

  • Co. Design

    This design studio spent 10 years perfecting a lampshade made out of bacteria

Work Life

  • Work Life

    Small employers are winning over the next generation

  • Work Life

    5 underrated career strategies for getting promoted

  • Work Life

    5 small-business ideas that can replace your 9-to-5 in a year

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Latest Stories

UAE launches digital training program to accelerate UAE PASS integration

The Digital Enablers Experts program will train government and private-sector technical teams to integrate UAE PASS services more efficiently and securely.

Abu Dhabi records first-ever Olive Ridley turtle nesting

The rare nesting on Saadiyat Island makes the Olive Ridley the third marine turtle species confirmed to nest in the emirate.

Oman’s be’ah targets carbon credits from landfill emissions

Oman’s be’ah targets carbon credits from landfill emissions

The framework covers five stages: carbon accounting, project identification, credit registration and verification, issuance and trading, and financial integration.

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