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MARCUS COLLINS

Work Life

What if it’s us who can learn something from Gen Z about work?

Maybe the kids are onto something.

Work Life

How new perspectives come from moonwalking

The importance of defying the normalizing force of gravity.

Work Life

How the best cultures operate like open kitchens

The ‘backstage’ and ‘front stage’ should operate as one.

Work Life

How to apply an abundance mentality to your work

Just as the concept works for nations, it can also work for individuals.

Work Life

How to go from chief executive to chief envisioner

Reimaging the role of the CEO.

How to go from chief executive to chief envisioner
Co.Design

Why the power of brands is getting more tribal

In an excerpt from his new book, Wieden+Kennedy head of strategy and University of Michigan marketing professor Marcus Collins explains why to truly get people to move, brands need to focus on their cultural connections.

Why the power of brands is getting more tribal

Impact

  • Impact

    UAE enterprises are ready for agentic commerce, but trust will determine how it scales

  • Impact

    Egypt doubles down on EVs—can it become a regional hub?

  • Impact

    How Gulf chocolatiers turned heritage flavors into a global obsession

News

  • News

    Why the UAE is putting agentic AI at the heart of government communication

  • News

    Special Olympics UAE expands the UAE games with new partners and initiatives

  • News

    DEWA and Etihad Rail explore partnership on clean energy and sustainable transport

Co. Design

  • Co. Design

    The Walmart blueprint: CEO John Furner’s first interview in the top job

  • Co. Design

    Why men’s and women’s clothes have buttons and zippers on different sides

  • Co. Design

    The AI backlash is a danger for every brand now

Work Life

  • Work Life

    What if it’s us who can learn something from Gen Z about work?

  • Work Life

    Why cultural intelligence is important, according to a business anthropologist

  • Work Life

    How to stop procrastinating with just one word

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Latest Stories

Why the UAE is putting agentic AI at the heart of government communication

The UAE Government Media Office has introduced new guidelines to standardize and improve government content production across federal entities.

Special Olympics UAE reveals UAE Games 2026 program and partners

Special Olympics UAE expands the UAE games with new partners and initiatives

The event will feature sports, health, and community initiatives supported by a network of strategic partners.

DEWA and Etihad Rail explore partnership on clean energy and sustainable transport

The partnership aims to support the UAE’s net-zero ambitions through sustainable transport and energy integration.

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