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Mark Minevich and Simon Ninan

Technology

Most businesses are measuring AI wrong, and it’s costing them

Here’s how to do it right.

Most businesses are measuring AI wrong, and it’s costing them
Most Innovative Companies

Impact

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    One in two UAE parents say optimization culture is making them more anxious

  • Impact

    The most powerful economic indicator in the world is orbiting above you

  • Impact

    Sobha Group Chairman Ravi Menon: Dubai's next cycle will separate builders from beneficiaries

News

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    Fast Company Middle East unveils Brands That Matter 2026, recognizing brands delivering measurable impact

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    UAE launches first sovereign retail T-Sukuk programme for individual investors

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    Etihad Rail to launch Abu Dhabi–Fujairah passenger service on June 30

Co. Design

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    How Meta designed its new eyewear to appeal to smart glasses skeptics

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    Can ‘applied creativity’ be the next ‘design thinking?’

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    Anthropic’s updated Claude Design gives vibe coders—and their design overlords—more control

Work Life

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    Why job-hugging and job-dropping are definitive trends in a post-conflict workforce

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    The personal brand trap: Why humans shouldn’t think of themselves as brands

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    Free lunch! The oldest retention strategy is also one of the most effective

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Latest Stories
Fast Company Middle East unveils Brands That Matter 2026, recognizing brands delivering measurable impact

Fast Company Middle East unveils Brands That Matter 2026, recognizing brands delivering measurable impact

The list captures how relevance is built through consistency and action

UAE launches first sovereign retail T-Sukuk programme for individual investors

UAE launches first sovereign retail T-Sukuk programme for individual investors

The AED50 million issuance gives individual investors access to a government-backed, Shariah-compliant investment starting from AED1,000.

Etihad Rail to launch Abu Dhabi–Fujairah passenger service on June 30

Etihad Rail to launch Abu Dhabi–Fujairah passenger service on June 30

The UAE’s first passenger rail route will cut travel time to 1 hour and 45 minutes, ahead of the wider network launch in September.

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