Pete Pachal

Technology

AI search is creating a new incentive system for media

The fight for attention is shifting from clicks to citations, and that could reward better journalism—if bots can find it.
Technology

AI labels were supposed to help users spot fakes. Here’s why they’re failing

The Emily Hart case shows the gap between what platforms say about AI transparency and what users actually see in their feeds.
AI labels were supposed to help users spot fakes. Here’s why they’re failing
Technology

The agent boom is splitting the workforce in two

Agentic AI is creating a divide between builders who shape how work happens and users who must adapt to it.
Technology

AI can write now. What happens to reporters?

If bots can reliably draft copy, ‘something big’ might be happening to the job of a journalist.
Technology

The agent era is coming. Newsrooms aren’t ready

Device assistants are turning into orchestrators, going beyond answering questions to taking actions. For journalism, that makes auditability the real competitive edge.
Technology

Vibe coding is turning reporters into builders, and that’s a good thing for media

AI empowers creatives to experiment with storytelling. The challenge: turning that enthusiasm into a sustainable strategy.
Vibe coding is turning reporters into builders, and that’s a good thing for media
Technology

AI isn’t stealing your traffic. It’s stealing your authority

As AI becomes the first stop for information, GEO is how you make sure your version of the story gets told.
Technology

AI chatbots won’t save the media. But what powers them might

Publisher-built agents grounded in trusted archives may turn years of reporting into real products instead of just another chat widget.
AI chatbots won’t save the media. But what powers them might
Technology

OpenAI’s Atlas ushers in the era of AI browsing. Here’s what it means for media

As AI agents take over more online tasks, publishers face tough questions about audience, access, and monetization.
OpenAI’s Atlas ushers in the era of AI browsing. Here’s what it means for media
Technology

Media has a trust problem. Could AI be part of the solution?

Used wisely, AI could offer audiences a new window into how the news gets made, and maybe even a role in shaping it.
Media has a trust problem. Could AI be part of the solution?
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