Do you have what it takes to think like a Cannes Lions judge?
A team of UAE-based creatives has launched The Loudest Roar, an interactive prediction platform for the advertising industry’s awards program, Cannes Lions, which is set to occur in June this year.
Founded by Chirag Khushalani, Tobbi Vu, Teena Mathew, and Jack Rogers, the free, gamified platform is vying to become the fantasy league for awards festivals.
“If the world can have a say on who can win the Superbowl or Premier League, why can’t they cast an eye on the Cannes Lions too?” Khushalani said.
“The Loudest Roar was born of my love for creativity and desire to geek out with other ad nerds. It’s a space where everyone has a say on what’s great and can feel inspired to create more great work.”
Players can compete for leadership positions and prizes, including cash rewards, a portfolio revamp by Pimp My Portfolio, and even a spotlight on their channels as winners. Each player can receive a personalized juror badge that can be shared across social media channels.
The platform will also have industry experts and former Cannes Lions jury members, such as Rob Schwartz, Tracey Follows, and Akhilesh Bagri, to share their advice on evaluating and creating award-winning work.
As Cannes Lions unveils its shortlists on June 2, voting will begin and end a few hours before the final winners are announced. Players can view the shortlists and vote for Grand Prix winners in six categories: Titanium, Innovation, Film, Entertainment Lions for Gaming, Creative Effectiveness, and Creative Business Transformation.
After the Cannes Lions awards are announced, the platform will reveal the winners voted by the players and invite jury members to share their comments on the work that won the Grand Prix trophies.
The project plans to utilize the concept for other award festivals and develop additional interactive features, such as a simulated jury room. It also plans to introduce private leagues for agencies and universities to gather and analyze data on how employees and students think and extend to other upcoming global awards.
The project is not affiliated or associated with Cannes Lions in any way.
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