Inside Disney’s stunning six-brand Oscars advertising stunt What ‘Squid Game’ reveals about Netflix’s marketing strategy Design for every body: The evolution of accessible design We’re in the age of ‘culture rot.’ Here’s how brands can avoid it Bacteria might eat the next chair you buy How produce became the hot new celebrity status symbol Science shows AI is probably making you dumber. Luckily, there’s a fix Why real estate must embrace the platform economy This killer drone is designed to be thrown like a football OpenAI just updated its most important product. And no, it’s not ChatGPT Meta will soon roll out Community Notes, a whitewashed version of Elon Musk’s fact-checking system How 3D printing will help astronauts survive on the moon and Mars Doha's international airport, that’s half garden, half retail hub, just got an upgrade A new Cybertruck recall is the umpteenth chapter in Tesla’s history of design issues Why brands in the Middle East need to pair design with accessibility The first AI-designed buildings are coming These 4 simple changes can make your home feel more joyful Mauro Porcini will be Samsung’s first chief design officer In the Middle East, timeless design is no longer exclusive. It’s innovative too Will crypto’s next big surge come from the Middle East? This is why Vibe Marketing Tech Fest has become unmissable for marketers in the Middle East Journeys Unpacked - Dubai Department of Economy and Tourism (DET) & Visa: How Dubai innovates to be a top travel destination How AI is powering the next wave of transformation in Saudi Arabia This is how micro-loans are empowering small businesses in the Middle East Something novel or improving on a proven model? Founders share secrets about building startups in the Middle East Women in the Middle East have unique healthcare needs. And it needs more funding and awareness What is the secret to building an impactful brand in the Middle East? Focus on human connection The leadership shift that engages and retains Gen Z employees Extreme heat can make you age faster, new research shows How machine learning can be used to identify microplastics Here’s why businesses in the Middle East need to embrace women's leadership styles Qualcomm wants to co-develop and co-innovate in the Middle East — and it’s already working What’s needed to create future-facing brands? A food campaign to empower displaced Lebanese families Do brands with purpose drive the most loyal customers in the Middle East? It’s a yes  How do brands really stand the test of time? These are some of the challenges AI brings to leadership in the Middle East From waste to fuel: How date palms could power the UAE’s biofuel future ‘Space junk’ is clogging the atmosphere—and it’s going to make weather forecasts and internet access much worse The shopping revolution no one’s talking about—yet Why the climate tech industry needs outsiders Why the world’s biggest denim brands are turning to Egypt How AI is shaping the future of learning in the Middle East Innovation for impact. This is how Fast Company Middle East’s Impact Councils shape the future How Qatar is finding its lane on the road to autonomous mobility Is the Middle East becoming the epicenter of the experience economy? Why startups in the Middle East shouldn’t be chasing Silicon Valley’s model Dubai’s energy demand rises 5.4% in 2024 amid economic and population growth Saudi economy grows 4.4% in Q4, non-oil sector drives expansion China’s Belt and Road Investments in the Middle East surge to $39 billion Qualcomm unveils next-gen 5G and AI at Mobile World Congress 2025 Mobile economy to reach $11 trillion by 2030, driven by 5G and AI Cisco and Nvidia expand partnership to accelerate AI adoption Honor unveils ambitious AI strategy, pledges $10 billion investment ASCER spotlights Spanish tile trends and growth at CEVISAMA Qatar to host MWC Doha 2025, showcasing AI, 5G, and smart mobility MENA startup funding soars to $494 million, led by Saudi Arabia and UAE Dubai expands EV network with over 250 new charging stations in 2025 More women are leading businesses. Why aren’t they getting funded? Saudi Arabia establishes Investment Marketing Authority to attract global capital Emirates and Malta Tourism Authority partner to boost tourism Saudi Arabia attracts 2.5 million sports tourists as global events drive growth Egypt’s economy set to grow 4% amid investment and regional cooperation IEA: Middle East’s renewable energy sector set for 14% annual growth by 2027 Egypt to enhance real estate sector funds for foreign investment UAE, EU deepen ties on climate action leading up to COP30 Dubai's real estate sector set to deliver 243,000 units by 2027 KSA and UAE lead the greenfield FDI charge in the region Fast Company Middle East and Schneider Electric launch content series on the future of data centers Saudi housing market to see $1.22 billion investment amid changing buyer preferences Saudi PIF launches first duty-free company to expand travel retail sector France loans Morocco $846 million for high-speed trains ahead of 2030 FIFA World Cup ZEGNA launches Vellus Aureum, A new high-end wool collection Private sector to propel Saudi Arabia’s GDP growth to 2.8% in 2025 Saudi Arabia and Korea forge partnership for space exploration Saudi Arabia surpasses Vision 2030 targets with $314 billion in private investment Companies issuing green bonds more effective at cutting emissions, finds study GEMS Education partners with Positive Zero for UAE’s largest school solar project Saudi Arabia’s residential real estate market to see $1.22 billion investment in 2025 Saudi Arabia sets sail for a $3 billion yachting tourism boom Dubai's endowment assets surge to $3 billion in 2024 UAE seeks enhanced access to US technology during high-level visit to Washington Saudi Arabia launches $266 million initiative to boost green investment MBRSC launches Etihad-SAT, UAE’s first SAR imaging satellite Saudi Arabia launches loan guarantee initiative to boost environmental investment UAE cracks down on digital misconduct, urges responsible online behavior GCC calls for unified global action on climate change at UN Human Rights Council Dubai Municipality enhances housing flexibility with ‘Home First’ initiative Sharjah’s $6.8 billion coastal project set to expand real estate sector Dubai introduces new rules allowing free zone companies to expand locally MBRL donates 5,000 books to Ministry of Defence for 'A World Reads' initiative DGE partners with Microsoft and Core42 to accelerate UAE's AI-powered digital strategy HP unveils AI-powered PCs, security upgrades, and gaming tech at Amplify Conference 2025 UAE launches Mohamed bin Zayed Foundation for Humanity to impact 500 million lives UAE signs key economic agreement with Central African Republic to expand trade Saudi Arabia awards $97.5 million in mining licenses to boost exploration UAE revises housing support guidelines for Emirati women Dubai's RTA partners with ENOC to expand green mobility with new bus project Microsoft teams up with Kuwait Government to accelerate AI transformation Middle East aviation set to outpace global growth, Oliver Wyman reports  UAE team clinches Most Inspirational award at NASA challenge Masdar expands global footprint with $12.5 billion in clean energy projects across nine countries UAE leads Middle East in 2025 World Happiness Report, ranks 21st globally Egypt boosts micro and SME lending to $1.58 billion in January Gulf sovereign wealth assets to hit $18 trillion by 2030: Report Bahraini youth shaping the nation’s global image, says Foreign Minister UAE’s cybersecurity systems repel 634 attacks on public and private sectors Dubai launches 'Tayseer' initiative to ease service fee burden for property owners GCC electric vehicle market to hit $10 billion by 2034 DEWA unveils ambitious roadmap to become the world's first AI-native utility Africa’s digital payments market set to hit $1.5 trillion by 2030 Tesla to launch in Saudi Arabia with showcase event in Riyadh Ministry of Finance launches humanitarian and social initiatives for Ramadan UAE Food Bank, Ne'ma to deliver one million Ramadan meals and tackle food waste Abu Dhabi Aviation partners with Archer to launch 'midnight' electric air taxis Oman approves Starlink to provide nationwide satellite internet Arab Energy Fund’s assets climb to $10.9 billion amid record earnings New Abu Dhabi initiative aims to make volunteering easier and more impactful Presight and Microsoft partner to boost AI startups through accelerator program Eight unforgettable experiences for a quick dive into Doha The creator economy is facing an authenticity crisis NASA’s SPHEREx Space Telescope will create the world’s most complete sky survey The Middle East is stepping into AI's agentic future. But what are the risks? Hollywood’s obsession with AI-enabled ‘perfection’ is making movies less human MrBeast lost ‘tens of millions’ on his Amazon show. That’s a sign for other creators AI Chatbots have telltale quirks. Researchers can spot them with 97% accuracy Facebook’s AI slop hellscape is already here YouTube is doubling down on ‘bedtime’ reminders. Do they work? Without AI, cybersecurity would be impossible, says Proofpoint’s CEO Deepfake scammers are hijacking TikTok’s wellness craze to sell dubious health products Social media might be making you sweat—literally Dubbing is terrible. Can AI fix it? NASA’s new AI satellites could revolutionize disaster response Technology is transforming the Middle East’s restaurant industry. But originality will still be crucial The new Mercedes-Benz CLA is a fusion of design, cutting-edge tech, and performance Why DeepSeek’s arrival looks like a key moment for safe AI The future of AI isn’t the model—it’s the system M4 MacBook Air 2025 review: The perfect laptop for most consumers Hollywood warns about AI industry’s push to change copyright law 3 tech advancements to be nervous about Rising demand for hyper-personalization in digital finance EV maker BYD launches new, ultrafast charging system Google buys Wiz: How the cybersecurity startup went from $0 to $32 billion in just over 5 years What happened to Netflix’s big bet on gaming? How fintech is bridging the SME funding gap in the MENA region Yes, Apple is delaying some AI features. But does it really matter? TikTok has a big ADHD problem How to cautiously use health advice from social media These genetically engineered houseplants are 30 times better at clearing toxins OpenAI brings AI image generation directly to ChatGPT The ‘living globe’ that can help drones fly without GPS TikTok is facing a rare meme drought. Inside the Great Meme Depression of 2025 Will AI-generated anime reshape storytelling—or replace it? Why AI-driven demand generation is the future of B2B marketing For Gen Z, viral videos are the new primetime Elon Musk privately pressured Reddit CEO Steve Huffman on content moderation: report What’s an email mask? Here’s why tech experts say you should be using one The Apple Watch faces a wearables wake-up call These 5 new AI tools can help you do everything from managing tasks to improving your public speaking AI is painful for journalists but healthy for journalism An AI pioneer is launching a blockchain-powered marketplace for open-source models and applications The slim phone era is (finally) back Journeys Unpacked | Dubai Department of Economy and Tourism (DET) & Visa: How Dubai innovates to be a top travel destination How digital-first thinking is transforming MENA retail Why your Gen Z employees are unhappy—and what you can do about it Stress hijacks our ability to make good decisions. Here’s how leaders can help How to hire and retain Gen Z talent in 2025 Why the most resilient entrepreneurs lead with compassion My boss is playing favorites. What should I do? Companies in the Middle East need to reduce high turnover among young employees What is asynchronous work, and why is the Middle East on the fence about it? A simple strategy to supercharge growth The value of designing memorable experiences How to protect human rights in an AI-filled workplace Winning in an era of unpredictability Why HR’s future looks like marketing’s past 4 ways giving employees more freedom sparks innovation To innovate, immerse yourself in the industry My coworkers are always complaining. What should I do? The rise of the AI manager How to tell the difference between anxiety and intuition The surprising reason you feel ‘meh’ about work Otter’s new AI agents are built to boost sales and streamline meetings Perfectionism is a rigged game—here’s how to stop playing How to know when to coach or cut a struggling employee The secret to influencing others? Validation The age of AI requires a new kind of leadership Workplaces need to do more to support parents of teens