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Fantasy sports games have captivated enthusiasts worldwide, and the MENA region is joining the ranks.

Streaming platform StarzPlay has launched StarzPlay Fantasy Sports, the first-of-its-kind game in the MENA region, giving customers a new way to engage with sports.

The platform’s fantasy sports game allows players to make predictions around live Series A matches and other regional leagues, such as forecasting scores and possession percentages and identifying the scores of a game’s first goal.

Prizes include in-game currency, which can be used to buy NFTs or redeemed for StarzPlay subscriptions, football merchandise, match tickets, and meet-and-greet experiences.

Third-party sponsors can also offer prizes to players, enabling brands and advertisers to reach audiences on the platform.

“Our goal is to make StarzPlay a hub for sports entertainment and provide users and rights holders with more opportunities to interact and build stronger and more valuable relationships,” said Alessandro Masaro, Chief Strategy Officer at StarzPlay.

The game is part of the platform’s plan to “expand into other leagues and sports.”