From April 9th to 15th, Watches and Wonders Geneva 2024 will provide an exquisite experience for established collectors and curious newcomers, celebrating the enduring allure of fine watchmaking.

The exhibition features 55 exhibiting brands, including luxury giants such as Rolex, Cartier, and Patek Philippe. Six exciting newcomers, including Bremont and Eberhard & Co, will also showcase their exquisite creations.

Organizers have focused on creating a more meaningful experience for visitors. The Salon (exhibition space) has undergone a two-floor expansion to accommodate new brands and facilitate public access for the first time. Additionally, three dedicated public days (Saturday-Monday) have been added, with student and weekend ticket options available online.

The LAB, a dedicated section showcasing innovation returns, offering a glimpse into the future of watchmaking with the work of startups, schools, and engineers. The program emphasizes inclusivity, focusing on sparking curiosity in younger generations.

The magic extends to the streets with the “In The City” program. A new “Horloger’s Village” will showcase artisan watchmakers, while major brands will host exclusive in-store presentations and exhibitions. The festivities peak with a free concert on the Quai Général Guisan on April 11th.

The Innovation By Design Summit is in Doha on April 24. Attendance at the summit is by invitation only. Delegates can register here to receive their exclusive invite.