Saudi Arabia has actively diversified its economy by exploring various industries, including global sports. 

Aramco has recently inked a four-year global partnership deal with FIFA, securing the coveted position of FIFA’s Major Worldwide Partner exclusively in the energy category. This partnership grants Aramco sponsorship rights for various events, including the FIFA World Cup 2026 and FIFA Women’s World Cup 2027.

FIFA President Gianni Infantino stated that the partnership with Aramco would support FIFA’s ability to execute its flagship tournaments over the next four years. Additionally, Infantino highlighted the partnership’s potential to provide increased support to FIFA’s 211 member associations worldwide.

He says, “We are delighted to welcome Aramco to FIFA’s family of global partners. This partnership will assist FIFA to successfully deliver its flagship tournaments over the next four years and, as is the case with all our commercial agreements, enable us to provide enhanced support to our 211 FIFA member associations across the globe. Aramco has a strong track record of supporting world-class events but also a focus on developing grassroots sports initiatives. We look forward to collaborating with them on various initiatives over the coming years.”

Aramco has plans to collaborate with FIFA to drive innovation and leverage the company’s expertise and technologies to enhance the delivery of football events worldwide. This partnership explores new and innovative ways for football fans to engage with FIFA’s events.