After unveiling many entertainment, sporting, and cultural attractions, including a multi-use gaming and esports district, in Qiddiya City in Saudi Arabia, Qiddiya Investment Company (QIC) has now revealed the launch of a Performing Arts Center, expected to attract more than 800,000 visits each year and enhance the city’s attractions.

The center will host over 260 indoor and outdoor performances and events yearly, with over 3,000 seats across three theaters, each offering a 360-degree experience merging physical and digital elements. A cantilevered amphitheater will provide spectacular city views, with an adaptable 500-seat venue suspended from above.

Abdullah Aldawood, managing director of QIC, described the center as “a beacon of creativity and innovation that will elevate Saudi Arabia’s cultural landscape to new heights.”  

“With its ground-breaking modern design, pioneering technology, and commitment to nurturing talent, the Center embodies the spirit of Qiddiya City as a place where imagination knows no bounds,” he added.

The center will also utilize technologies such as AR/VR and artificial intelligence and provide a space for nurturing the next generation of writers, producers, and actors. This will boost economic growth by creating job opportunities in the creative and cultural sectors.