As technology and architecture continue to develop, they are transforming hospitality. Recently, ONE Development, a UAE-based AI-driven boutique lifestyle property developer, has unveiled its latest venture: ONE/AD. The project promises an elevated guest experience by introducing a musical-themed boutique hotel series, fusing artificial intelligence, evocative music, and wellness concepts to elevate the traditional hospitality model.

Co-founded by ONE Development and entertainment icon Amr Diab, DO Boutique Hotels represents a hotel design and experience evolution. This new hotel chain aspires to offer an immersive environment where music plays a central role in shaping each guest’s experience.

“Our partnership with Amr Diab is a significant step towards reimagining the hospitality landscape,” Ali Al Gebely, Founder and Chairman of ONE Development, said in a statement. “DO Boutique Hotels is more than just a place to stay; it’s a holistic experience that integrates music, design, and technology, allowing guests to explore and connect with their creative selves.”

These hotels promise to craft unique atmospheres that resonate with guests, enabling them to immerse in their favorite tunes while enjoying a transformative stay.

“Music has always been my way of connecting with people; this vision now reaches into hospitality. DO Boutique Hotels creates inspiring spaces where innovation, culture, and wellness meet, offering today’s travelers exclusivity, creativity, and meaningful connections. Our slogan, ‘Live the Beat,’ encapsulates what we aim to offer — a lifestyle that transforms ordinary moments into extraordinary experiences,” Diab said.

By focusing on wellness and community, the venture enhances the guest experience and supports the broader cultural landscape in which these hotels operate.