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The new Mercedes-Benz CLA is a fusion of design, cutting-edge tech, and performance

The all-new CLA combines a sleek design with innovative features that make it not just an electric vehicle but a forward-thinking statement about the future of driving. Fast Company Middle East got an exclusive peek before the world premiere.

The new Mercedes-Benz CLA is a fusion of design, cutting-edge tech, and performance
[Source photo: Mercedes Benz]

Imagine driving a car that effortlessly adapts to your needs, suggesting the perfect spot for a coffee break as you cruise down the road. It knows your preferences and intuitively guides you to nearby cafés. The journey becomes smarter, with the ability to seamlessly switch between electric and hybrid modes depending on the road ahead, offering both efficiency and power. It’s not just a drive—it’s a vision of the future, where technology and convenience blend to create a driving experience that anticipates your every need.

The newly launched Mercedes-Benz CLA is a prime example of the evolution of electric mobility

By introducing the CLA 250+ with EQ Technology, Mercedes set a new benchmark for energy efficiency and performance. Equipped with an energy consumption rate of just 14.0-12.2 kWh/100 km (WLTP), the CLA offers an impressive electric range of up to 792 kilometers on a single charge, making it one of the most efficient electric vehicles in its segment. This ensures that long-distance travel is possible, comfortable, and practical.

Charging the CLA is an absolute game-changer. The 800-volt technology inherited from the Mercedes-Benz VISION EQXX allows for rapid charging, adding up to 300 kilometers of range in 10 minutes at a DC fast-charging station. This means that the CLA is not just a car for daily commuting but a vehicle capable of handling long trips with the same ease as traditional refueling.

POWER AND PERFORMANCE

Under the hood, the CLA showcases intelligent drivetrain technology. The new two-speed gearbox combines dynamism with efficiency, supporting acceleration in urban environments while maintaining high-efficiency highway performance. 

Image Credit: Mercedes Benz

Image Credit: Mercedes-Benz

The introduction of all-wheel drive in the CLA 4MATIC models adds to the vehicle’s versatility. A 200-kW rear axle drive unit and an additional 80-kW front motor kick in only when needed, boosting efficiency and performance.

The CLA’s battery options provide flexibility, with an 85 kWh battery at launch and a more compact 58 kWh option later in the year. Whether you opt for the larger or smaller battery, the car’s energy recuperation system ensures it supports efficiency on every trip. Mercedes-Benz has integrated brake-by-wire technology, allowing the CLA to recover energy during braking, even under challenging conditions like icy roads, resulting in higher efficiency.

DESIGN: AERODYNAMIC MEETS DYNAMIC LUXURY

In many ways, the new CLA fortifies Mercedes-Benz’s commitment to outstanding design, blending cutting-edge aerodynamics with sporty elegance. 

Despite its larger dimensions, the CLA boasts a Cd value starting at 0.21, making it one of the most aerodynamic vehicles in its class. The sleek silhouette features a coupé-like design with a long wheelbase and low greenhouse, while the illuminated star panel grille offers a visual signature. The lighting sequences at the front and rear enhance the car’s visual identity, ensuring it stands out, whether stationary or on the move.

Inside, the CLA takes a bold step forward with its MBUX Superscreen—an expansive, high-tech display that stretches across the dashboard, seamlessly integrating three screens behind a single glass surface. The interior is minimalist yet luxurious, with glass, metal, and leather materials offering an aesthetic that elevates the driving experience. Mercedes-Benz has reimagined the concept of in-car luxury and comfort.

MBUX AND AI INTEGRATION

The CLA’s MBUX Operating System (MB.OS) marks a significant leap forward in automotive technology. Powered by AI, this system integrates Microsoft and Google’s AI to create an intuitive and seamless driving experience. For the first time in the automotive world, multi-agent AI works together within the same system to provide unparalleled interaction and personalized control over every aspect of the car.

Image Credit: Mercedes Benz

Image Credit: Mercedes-Benz

The MBUX Virtual Assistant takes driver-vehicle interaction to a new level, allowing for natural, multi-turn conversations and even recognizing the driver’s emotions. Whether helping with navigation or suggesting a nearby restaurant, the CLA’s assistant mimics a helpful companion. 

EFFICIENCY AND COMFORT COMBINED

The new CLA introduces elevated standards of comfort and convenience. The car’s multi-source heat pump helps conserve energy by utilizing waste heat from the drivetrain, the battery, and ambient air to precondition the cabin, ensuring a comfortable interior without draining the battery. The frunk returns after a 90-year absence, offering 101 liters of additional storage, perfect for shopping bags, luggage, or charging cables.

MB has given MB equal attention to safety and comfort. DRIVE assistance systems offer adaptive cruise control, lane-keeping assist, and more. For added peace of mind, Level 2+ autonomous driving assistance will be available in select markets by 2025, bringing even greater convenience to long-distance driving.

A CHOICE OF POWERTRAINS: HYBRID OR ALL-ELECTRIC

For those who still appreciate the flexibility of a traditional combustion engine, Mercedes-Benz will offer a 48-volt hybrid variant of the CLA. The hybrid combines a 1.5-liter gasoline engine with a 20 kW electric motor, offering the best of both worlds—pure electric driving for city trips and the efficiency of a gasoline engine for longer drives.

VERDICT: The MERCEDES-BENZ CLA 

The new Mercedes-Benz CLA sets the bar for what an electric vehicle can achieve. Its combination of advanced technology, efficiency, luxurious design, and smart integration into the digital age makes it among the most intelligent vehicles the brand has ever produced.

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