Abu Dhabi-based master developer Imkan has launched Naseem AlJurf, the latest phase of its iconic AlJurf coastal community. Located along the tranquil Emirates Riviera between Abu Dhabi and Dubai, the new development spans 90,580 square meters of scenic shoreline.

Unveiled at an exclusive media event, Naseem AlJurf will feature 111 villas, 60 townhouses, and eight apartment buildings as part of the broader AlJurf master plan. This launch follows the successful sellout of the project’s first phase, highlighting the continued demand for premium coastal living.

“With Naseem AlJurf, we have envisioned a sanctuary where tradition meets modernity. It reflects our commitment to placemaking and creating soulful communities that enrich lives while preserving the natural beauty of Sahel Al Emarat,” said CEO Engineer Suwaidan Al Dhaheri.

The project emphasizes a refined design philosophy that seamlessly blends heritage, nature, and modern comforts in a serene setting. The launch comes as Abu Dhabi’s real estate sector experiences robust growth. In 2023, real estate transactions reached $23.7 billion, marking a 159.5% increase from the previous year. This growth included a 73.7% rise in transaction volume and a 71% increase in newly registered investors. Notably, non-resident investors rose by 175%, indicating strong international interest.

Momentum has continued into 2024, with transaction values reaching $26.2 billion in the first quarter alone, a 24.2% year-on-year increase. Foreign direct investment surged by 125%, with over $26.2 billion flowing from investors across 105 countries.

The launch of Naseem AlJurf aligns with Abu Dhabi’s broader vision to attract global investors and enhance the capital’s quality of living through thoughtful, sustainable communities.