In a major milestone for the UAE, Dubai Police has been ranked the most reputable police force in the world, underscoring the country’s growing influence in global governance and public service innovation.

According to a new study by Brand Finance, Dubai Police received the highest rating—AAA+—and secured the top position in the Institutional Brand Value Index, with an impressive score of 9.2 out of 10. The ranking was based on extensive research across 10 countries and feedback from more than 8,000 stakeholders.

The evaluation measured public perception across key areas such as professionalism, integrity, fairness, transparency, and effectiveness. Dubai Police ranked highest across all 11 reputation metrics, recording significantly above-average scores in categories like safety and security (67%), ethical conduct (59%), commitment and integrity (60%), and operational field presence (63%). Additional strengths included fair treatment (57%), innovation (54%), social media presence (57%), and transparent communication (51%).

According to Brand Finance’s National Brand Report, Dubai Police contributes $15.8 billion in brand value to the UAE’s overall national brand, which stands at $1.2 trillion, playing a pivotal role in strengthening the country’s soft power on the global stage.

Lieutenant General Abdulla Khalifa Al Marri, Commander-in-Chief of Dubai Police, expressed gratitude to the nation’s leadership. “This recognition reflects the trust placed in police institutions across the UAE and highlights Dubai Police’s commitment to public safety, wellbeing, and quality of life,” he said. “Our rise to global leadership in police branding is the outcome of visionary leadership and an unwavering pursuit of excellence. Dubai Police has evolved from traditional structures to a forward-thinking, intelligent, and sustainable policing model, integrating advanced technologies and artificial intelligence.”

David Haigh, CEO & Chairman of Brand Finance, noted, “Perceptions drive behaviour. The Brand Finance Global Soft Power Index is the world’s largest study of soft power perceptions… proving extremely helpful to government policymakers and destination marketing organisations.”