The brand that matters in real estate in 2026

Fast Company Middle East unveils the Brands That Matter 2026 list, celebrating 32 winners across 19 categories. These brands are making a real difference, combining purpose with performance to create lasting impact. From advertising and banking & finance to retail and technology, they’re reshaping industries and championing values that matter most today

Property has long reflected confidence, and today that confidence is strong. From luxury towers to logistics parks and mixed-use spaces, real estate is turning the region’s growth ambitions into reality. The key question for the next decade is not whether to build, but what to build, who it’s for, and how it will affect the communities that live there.

Ellington Properties

For proving that design-led living sells itself

Ellington Properties has built its reputation by redefining luxury real estate through a design-led approach that prioritizes lifestyle, liveability, and long-term value. It helped shape a more discerning residential market in Dubai.

In the past year, Ellington grew its market presence with several new projects, especially The Meriva Collection on the Dubai Islands. This hospitality-inspired development showed Ellington’s move toward experience-focused living and was met with strong demand. Over 75% of the available units were sold within 48 hours, and sales reached AED 2.4 billion in the first week. More than 1,600 people showed interest in 938 units, showing the brand’s strong appeal to both investors and homebuyers.

Beyond development, Ellington has invested in community and culture through initiatives such as the Ellington Sports Foundation and Ellington Art Foundation.

The results are reflected in performance. Sales increased by 41% year-on-year to AED 12.69 billion in 2025, while strong repeat purchases and referrals demonstrate growing customer loyalty.