Keeping track of investments for maximum returns in a fast-paced life is too much of a hassle for young professionals, and Nadine Mezher read the pulse of this restless generation. The Lebanese entrepreneur created Sarwa, which automates investment insights to ensure young people can make money beyond their monthly paychecks.

Through Sarwa, she provides a robo-advisor for investors on the move to create diversified portfolios and track the markets, making people’s money work for them. One creative idea to introduce convenience and simplify investment enabled Mezher to create a product that speaks to an entire generation. To keep up with the trends that appeal to young investors, Sarwa also introduced its crypto portfolios last year.