Explore the Fast Company Middle East’s Most Innovative Companies 2025 list, featuring 56 winning entries reshaping businesses and industries. We’ve selected the companies making the most significant impact with their initiatives across 24 categories, including the most innovative AI and data science, sustainability, energy, finance & fintech, and women-backed companies.

CSR is a way for companies to align purpose with performance. By investing in social and environmental initiatives, organizations can enhance brand value, attract talent, and foster customer loyalty. Strategic CSR goes beyond philanthropy, embedding impact into core operations and long-term planning. These companies, from sustainability projects to community engagement, are driving measurable results for both society and business. 

PureHealth

For turning health-focused CSR into measurable, inclusive national programs

PureHealth has translated corporate purpose into a coordinated suite of community-first initiatives that advance inclusion, prevention, and national well-being. The Emirati Women Chapter, launched with the General Women’s Union under the patronage of H.H. Sheikha Fatima bint Mubarak, created a mentorship and leadership platform. Inclusion efforts with the Department of Community Development and the Zayed Authority led to the hiring of 100 individuals with Determination across the network, as well as organization-wide accessibility and sign language training. Barakatna and the Temporary Alternative Care service mobilized more than 100 PureHeroes volunteers to support senior citizens. Internal innovation through the Trailblazers initiative has yielded sustainable projects, including hospital food gardens and FitCoins within the PURA app, which reward healthy habits. By linking partnerships, measurable outcomes, and behavior-driven programs, PureHealth shifts healthcare toward prevention while creating scalable social, environmental, and economic value.