Explore the Fast Company Middle East’s Most Innovative Companies 2025 list, featuring 56 winning entries reshaping businesses and industries. We’ve selected the companies making the most significant impact with their initiatives across 24 categories, including the most innovative AI and data science, sustainability, energy, finance & fintech, and women-backed companies.

Change occurs when ideas intersect with strategy and action. Programs that address pressing social and environmental challenges redefine what’s possible for communities and organizations alike. These companies are baking a larger purpose into their business, so the better it does, the more people they help. They are making lasting benefits and systemic impact, turning purpose into real-world results.

Huda Beauty

For culturally grounded, performance-driven products

Huda Beauty has reinforced its relevance through culturally resonant collaborations, high-performance product innovation, and direct community engagement. This year, the brand launched the limited-edition Faux Filler Jelly Oil Kalamantina in collaboration with Palestinian artist Saint Levant, celebrating heritage while supporting local agriculture through charitable proceeds. Over the past two years, Huda Beauty has expanded its portfolio with innovations, each developed to meet real consumer needs. Founder Huda Kattan’s ongoing engagement with her global community ensures that customer insights directly inform product development. Blending emotional storytelling, inclusivity, and performance-driven formulations, Huda Beauty continues to deliver products that connect with consumers on a cultural, social, and personal level.

L’Oréal Middle East

For fostering women-led scientific and cultural impact

L’Oréal’s For Women in Science (FWIS) fellowship program continues to address the underrepresentation of women in STEM by supporting and showcasing Arab women researchers through financial grants, mentorship, workshops, and access to regional and international networks. The program ensures that awardees are recognized, supported, and empowered to drive impact in their fields. Over the past two years, 11 researchers have advanced pioneering work in neurological therapies, transcriptomics, and marine biodiversity protection, while alumni have taken on roles as mentors, jury members, and advocates, creating a self-sustaining community. Unlike traditional funding initiatives, FWIS emphasizes visibility, societal impact, and peer-led advocacy, helping women shape public discourse and inspire future generations. Since its inception in 2014, FWIS has empowered 63 Arab women scientists, demonstrating that targeted support and recognition can lead to lasting change.