Jordan’s tourism count has been skyrocketing. According to the Jordan News Agency, tourism revenue witnessed a big jump in 2023, reaching a total of $7.4 billion, a substantial 27.4% increase.
This notable growth can be attributed to a surge in tourist arrivals, with a recorded 25.8% rise, totaling 6.353 million visitors.
Although still significant, this figure reflects a marginal 3.4% decrease compared to December 2022, according to the Central Bank of Jorda. The decline is primarily attributed to an 8% reduction in tourist numbers, as opposed to 2022.
During H1 2023, tourism revenue amounted to $3.456 billion.
Mahmoud Majali, owner of a travel agency office in Amman, explains that this surge in tourism in the kingdom is owed to low-cost airlines and a boost in marketing and advertising strategies. Majali adds a hopeful note, stating that tourism figures in Jordan are likely to see a rise in 2024 as well.
Jordan’s National Tourism Strategy 2021-2025 places the tourism sector at the heart of Jordan’s economy and society. The strategy looks at the challenges and gaps the kingdom faces and aims to align them with opportunities for growth in the national economy while fostering job creation.
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