The most innovative company in entertainment of 2023

This year's most innovative entertainment company has formed partnerships to boost the viewer experience and has applied an effective inclusive content strategy.

The most innovative company in entertainment of 2023
[Source photo: Fast Company Middle East]

Explore the Fast Company Middle East’s Most Innovative Companies 2023 list; featuring 42 winning entries reshaping businesses and industries. We’ve selected the companies making the most significant impact with their initiatives across 23 categories, including the most innovative services, sustainability & cleantech and retail companies.

The entertainment industry works across many verticals that the Middle East region is capturing wholeheartedly. On online streaming services, there is a constant hunger among users for advanced tools that can enhance the experience. This year’s most innovative entertainment company has formed partnerships to boost the viewer experience and has applied an effective inclusive content strategy.

OSN

For inclusive content strategy 

Over the past two years, OSN has consistently pushed the boundaries of innovation. They’ve partnered with major studios, such as HBO, Warner Bros. Discovery, and more, offering diverse content that reflects the region’s cultures and identities. Their strategic partnership with Apple has enriched the TV-watching experience, and localized pricing and lower-tiered plans have made premium content more accessible. 

By diversifying its programming and investing in high-quality Arabic original content, OSN offered viewers access to content that resonates with their cultural backgrounds and identities. The introduction of OSNtv and the plug-and-play OSNtv box addresses digital inclusion and the digital divide, making entertainment accessible to all, regardless of their technical expertise. 

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