Sara Ahmed Buhiji is the CEO of the Bahrain Tourism and Exhibitions Authority (BTEA), where she plays a pivotal role in shaping and implementing comprehensive tourism strategies that advance the kingdom’s vision. Under her leadership, BTEA advances tourism infrastructure, strengthens stakeholder partnerships, and leads effective marketing campaigns, positioning Bahrain as a top global travel destination.

As Chairman of Exhibition World Bahrain (EWB), which was awarded the World’s Leading New Exhibition and Convention Centre 2023, Buhiji shapes EWB’s vision, ensuring alignment with Bahrain’s tourism and economic development goals.