Mohammad A. Baker leads GMG, a global well-being company operating across the Middle East and Asia, with a portfolio spanning sports, everyday goods, health and beauty, properties, logistics, and home. As Deputy Chairman and CEO, he oversees a diverse group of homegrown and international brands reaching millions of consumers. Building on a legacy of over 45 years, he has reshaped GMG’s growth strategy by integrating innovation, purpose, and performance while maintaining the agility of a founder-led organization. His focus is on long-term value creation and disciplined execution in fast-evolving markets. Under his leadership, GMG has accelerated international expansion across the Middle East, North Africa, and Southeast Asia. In 2025, Baker was appointed to the Board of the Dubai Chamber of Commerce, reflecting his influence on the region’s retail and business ecosystem.