Dubai has been listed as the number one global destination in the Tripadvisor Travellers’ Choice Awards for a second successive year, consolidating its position as the world’s favorite tourist destination.

The annual TripAdvisor awards are based on millions of reviews submitted on the platform by the global travel community.

“Dubai is a destination that mixes modern culture with history and adventure with world-class shopping and entertainment,” said Tripadvisor. “If you’re looking for thrills, you can float above the desert dunes in a hot-air balloon, climb aboard a high-speed ride at IMG Worlds of Adventure or skydive over the Palm Jumeirah.

The recognition supports the goal of the recently launched Dubai Economic Agenda D33 to consolidate Dubai’s status as one of the world’s top three destinations for tourism and business.

“The top ranking by global travelers reflects the vision of the leadership to transform Dubai into the world’s top destination for tourism and business, as embodied by a key goal of the Dubai Economic Agenda D33. The Agenda’s objective of consolidating Dubai’s status as one of the world’s top three cities for tourism and business signifies the leadership’s determination to mark Dubai out as a clear leader not only as a leisure and lifestyle destination but also as a hub for connectivity, commerce and investment,” H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum, Crown Prince of Dubai and Chairman of Dubai Executive Council, said in a statement. 

“Being named the No.1 global destination for a second consecutive year reflects the significant work undertaken by the city’s many stakeholders, our strong public-private partnership model, and Dubai’s global network of partners – all of which are aligned towards the guiding vision of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President, Prime Minister and Ruler of Dubai, to make Dubai the city of the future and the world’s best destination to visit, live and work,” said Helal Saeed Al Marri, Director-General, Dubai’s Department of Economy and Tourism (DET). 

“ As a city that is always on the move, Dubai’s charm is its unique ability to surprise and delight both new and repeat visitors with its ever-growing diverse offering while keeping its authenticity and traditions intact. Our focus for 2023 and beyond will be to drive and support growth through this mosaic of experiences, across all our tourism pillars from entertainment to shopping and cultural to culinary experiences,” Issam Kazim, CEO, Dubai Corporation for Tourism & Commerce Marketing (DCTCM) said. 

Tripadvisor Travellers’ Choice Award winners are chosen by millions of travelers worldwide who provide their real and unbiased reviews or opinions on destinations, activities, and experiences. The quality and quantity of independent destination reviews and ratings from travelers covered 12 months from 1st November 2021 to 31st October 2022.

According to the travel community, the world’s second-most popular destination was Bali. The UK capital ranked third and retained the number one spot in Europe.