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MBRSC and e& enterprise sign MoU to explore AI collaboration
The goal is to investigate the possibility of creating a collaborative go-to-market and business model to market the models and forecasts of MBRSC.
The Mohammed Bin Rashid Space Centre (MBRSC) has signed a Memorandum of Understanding (MoU) with e& enterprise, a division of e& (formerly known as Etisalat Group), to expand the reach of its artificial intelligence (AI) models and applications to other entities. The agreement aims to commercialize and scale MBRSC’s AI offerings.
Alberto Araque, CEO of e& enterprise iot & ai, and H.E. Salem Humaid AlMarri, Director General of MBRSC, signed the contract at the MBRSC headquarters.
The MoU aims to explore the potential for a joint go-to-market (GTM) and business strategy to promote the models and predictions of MBRSC. The partnership between MBRSC and e& enterprise will allow the latter to benefit from the space center’s expertise in AI and predictive modeling, while MBRSC can leverage e& enterprise’s resources and capabilities.
“The collaboration between MBRSC and e& enterprise iot & ai is a step forward in our shared commitment to drive innovation in AI and predictive modeling. Our in-house AI algorithms have already delivered incredible results. By scaling our infrastructure and platform, we can further enhance our current capabilities to create new business opportunities, drive innovation and deliver cutting-edge technology solutions to the market,” said H.E. Salem Humaid AlMarri, Director General of MBRSC.
“We are thrilled to partner with the Mohammed Bin Rashid Space Centre to commercialize their advanced AI models and applications. Our collaboration will enable us to develop go-to-market strategies leveraging MBRSC’s AI and predictive models expertise. Together, we will continue to innovate and push the boundaries of AI to deliver impactful solutions to government entities and the wider market,” said Alberto Araque, CEO of e& enterprise IoT & AI.