Heba Hashem

Impact

Are we climate-proofing Gulf homes for a hotter, wetter future?

For years, Gulf construction followed a go-to approach: build a massive glass box and pump it full of air conditioning. Now, extreme heat and sudden floods are forcing people to rethink this approach.
Are we climate-proofing Gulf homes for a hotter, wetter future?
Impact

Nature is MENA’s next tourism frontier. But how much is too much?

The region is opening its wildest corners to travelers—and testing whether growth and preservation can coexist on the same fragile ground.
Nature is MENA’s next tourism frontier. But how much is too much?
Work Life

The UAE’s new competitive edge is carbon intelligence

With mandatory emissions reporting reshaping the UAE’s corporate landscape, AI-driven carbon accounting is fast becoming the next competitive differentiator.
The UAE’s new competitive edge is carbon intelligence
Impact

Why bigger paychecks aren’t solving the Middle East’s executive talent crunch

Top executives are flipping the script in the GCC’s talent scramble, demanding organizational stability over a massive paycheck alone.
Why bigger paychecks aren’t solving the Middle East’s executive talent crunch
Impact

How UAE restaurants are disrupting the art economy

For decades, artists followed a linear path from galleries to the secondary market. Today, UAE culinary spaces are accelerating that journey by becoming primary channels for exposure and sales.
How UAE restaurants are disrupting the art economy
Impact

How neutrality became the UAE’s strongest economic asset

Companies once rotated through the region and left. The ones arriving now are building permanent headquarters, and the signals in the hiring data explain why
How neutrality became the UAE's strongest economic asset
Impact

Egypt doubles down on EVs—can it become a regional hub?

Egypt’s fleet sector has quietly electrified faster than anyone expected. The question now is whether the policy and infrastructure can keep up
Impact

Why Saudi Arabia’s urban future is about livability. Not just smart systems

The country has become one of the world’s largest smart city laboratories—testing technology, infrastructure, and urban design across its national landscape.
Impact

UAE’s crisis response shows that businesses can be a social safety net

The UAE’s private sector proved that empathy is the ultimate hedge against crisis
UAE’s crisis response shows that businesses can be a social safety net
Technology

AI is rewriting M&A in MENA. But not every firm is ready

Wider adoption in the MENA region faces challenges like data sensitivity, regulatory hurdles, and skills gaps.