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Dubai named as most-viewed travel destination among Gen Z travelers on TikTok
Researchers attributed the city's popularity to its numerous attractions, such as the Burj Khalifa and Atlantis, The Palm
Dubai ranked top for being the most-viewed destination on TikTok, with over 92 billion views on the video-sharing app.
The emirate topped a list of global tourism destinations compiled by Airport Parking Reservations, which examined the number of views for prominent international cities.
Researchers attributed the city’s popularity to its numerous attractions, such as the Burj Khalifa and Atlantis, The Palm. Barcelona came in second with 61.3 billion views, while London landed in third with 42.7 billion TikTok views.
Another study focused explicitly on cities popular with Gen Z travelers. It took into account several other factors aside from social media views to provide cities with an overall global ranking, such as safety rating, Google search volume, attractions, and restaurants.
Considering the factors mentioned above, Dubai finished third with a grade of 7.1 out of 10. Barcelona came second with 7.26, while London was deemed the best city for Gen Z travelers. The other cities in the Top 10 list were Paris, Amsterdam, Prague, Berlin, Rome, Milan, and Bangkok.
Dubai has topped travel rankings in 2022 before. The hotel chain Premier Inn named it the most popular city break destination in the globe in July.