Explore the Fast Company Middle East’s Most Innovative Companies 2024 list, featuring 55 winning entries reshaping businesses and industries. We’ve selected the companies making the most significant impact with their initiatives across 27 categories, including the most innovative design, sustainability and cleantech, manufacturing, real estate, and retail companies.

Travel and tourism are evolving into immersive, tech-driven experiences that go beyond the usual getaway. With sustainable practices, AI-powered bookings, and personalized journeys, the future is all about convenience, discovery, and responsible exploration. It’s not just about where you go but how you get there.

FIVE

For setting the standard in luxury eco-tourism

FIVE has established itself as a leader in the luxury hospitality sector, innovating through its Global Sustainable Entertainment Ecosystem. Last year, it welcomed over 3.81 million guests across its hotels in the UAE and Switzerland while launching a private jet experience and a fashion line, FIVE MODE. In 2023, FIVE acquired The Pacha Group, enhancing its entertainment offerings. The organization achieved a top ESG rating, showcasing its commitment to sustainability with 100% solar power across its Dubai hotels. Digital innovations have driven a 37% repeat guest rate and high customer satisfaction scores. Social media engagement has also surged, with significant increases in followers and website traffic, solidifying FIVE’s appeal among millennials and Gen Z.