The brand that matters in financial services in 2026

Fast Company Middle East unveils the Brands That Matter 2026 list, celebrating 32 winners across 19 categories. These brands are making a real difference, combining purpose with performance to create lasting impact. From advertising and banking & finance to retail and technology, they’re reshaping industries and championing values that matter most today

The boundaries of financial services are blurring. Insurance, investment, payments, and advisory are converging into integrated platforms that meet customers where they are rather than where institutions prefer. As digital infrastructure matures and a new generation of wealth holders emerges, the sector is being asked to be faster, smarter, and more personal than ever.

Dubai Holding 

For helping shape an inclusive and future-ready Dubai

Dubai Holding helps drive Dubai’s long-term economic and social goals by investing in real estate, hospitality, technology, infrastructure, education, and communities. With a portfolio worth over AED 500 billion, the group builds platforms that encourage growth, attract investment, support communities, and help Dubai stand out as a global hub for business, innovation, and talent. The company combines big development projects with strategic partnerships to create lasting value across many parts of the economy.

In the past year, Dubai Holding reached several important goals. Listing Dubai Residential REIT, the region’s first and largest residential leasing REIT, made it easier for more people to take part in Dubai’s growth and drew strong interest from investors. The group also accelerated its digital transformation by deploying artificial intelligence across the company, working with Microsoft, and launching Aither, a joint venture with Palantir Technologies to help organizations deploy AI at scale. Dubai Holding also supports innovation, entrepreneurship, and sustainability through programs such as the Innovate for Tomorrow accelerator, support for local businesses in Hatta, and large community projects. By bringing together investment, technology, and social impact, Dubai Holding is helping to build a stronger, more inclusive, and future-ready Dubai, supporting the city’s long-term goals.