Explore the Fast Company Middle East’s Most Innovative Companies 2022 list; 42 organizations are reshaping their businesses and industries. We’ve selected the companies making the most significant impact with their initiatives across 25 categories, including the most innovative retail, emerging tech, and energy companies.

In 2022, the beauty industry is innovating, and new and established companies are exploring beauty in the digital realm. The industry is becoming increasingly technology-driven–from artificial intelligence and augmented reality to DNA analysis. This year the most innovative company in beauty tapped into consumer desire for products tailored to suit individual needs using emerging technologies.

L’ORÉAL MIDDLE EAST

For staying relevant to customers

From AI skin diagnostics to augmented reality shopping experiences, L’Oreal has been bringing immersive beauty technologies across its product portfolio. In 2022, the personal care company collaborated with Snapchat to co-create the first-ever Ramadan Virtual Mall. It also launched Skinconsult Al by Vichy, a skin analysis tool developed by dermatologists to analyze and offer a customized skincare routine for consumers, accessible through smartphones.