Explore the Fast Company Middle East’s Most Innovative Companies 2022 list; 42 organizations are reshaping their businesses and industries. We’ve selected the companies making the most significant impact with their initiatives across 25 categories, including the most innovative retail, emerging tech, and energy companies.

The service economy in the Middle East has taken off; the diversification in the sector is astounding, and companies are constantly innovating within their respective markets. The two companies on this list operate in different markets and impact consumers differently, and the thing they share in common is that they are innovative and disrupting their respective markets.

JUSTLIFE DMCC

For a clean sweep of on-demand services

With the UAE’s on-demand home services market expanding due to increased service options, Justlife has grown from offering cleaning services to various home services and ranking among the Middle East’s fastest-growing technology companies. During the pandemic, the brand’s innovative business approach helped increase the demand for cleaning services, on-demand health care, beauty, and home care services. Justlife invests in training and upskilling service professionals and established an Excellence Center for skill development. 

VIRTUZONE

For catering to the workforce’s changing needs 

Virtuzone, the formation and corporate services provider, has moved towards automating internal processes, improving customer response time and quality, and entering new markets to make the most of the upcoming tech trends in the region. Being a formation specialist, Virtuzone has launched a dedicated online platform for its referral program to incentivize clients and employees.

The company also launched the first ecommerce accelerator program in the MENA region, and partnered with pax.world to build The V, a metaverse office tower offering an interactive, end-to-end ecosystem for digital nomads, remote workers, and global entrepreneurs.