Eva Longoria directed a movie about Flamin’ Hot Cheetos. Now, it’s crunch time NASA’s new wonder material can withstand the heat of hell Why the power of brands is getting more tribal Boston Dynamics robodog just got a ChatGPT brain. May it have mercy upon our souls Nintendo experimented its way to a brilliant logo Want to hire someone creative? Don’t do any of these things Nike’s Air cushion technology was failing. Then Michael Jordan came along How the [bleep] changed television Why did GM kill the Chevy Bolt, its most popular electric vehicle? A countertop device that makes water from thin air Planned obsolescence is killing the planet. Designers should focus on ‘planned longevity’ instead From Netflix to HBO, the terrible design of streaming is ruining TV Why art, design—and even body image—are deflating What makes a logo feel ‘normal’? Meet Google’s new AI Search. And its feisty alter ego Dyson’s new $500 invention combines a straightener and hairdryer into one machine Adidas won’t burn unsold Yeezy products but will likely donate proceeds to charity instead It’s confirmed: The internet is one big shopping mall Now anyone can have their own Disney studio, thanks to generative AI Generative AI that can change anyone’s race is probably not a great idea Covid changed the architecture profession forever These toothbrush handles are custom designed for the 360 million people with dexterity issues Ray-Ban’s new sunglasses are inside out on purpose This $100,000 floating sofa doubles as a life raft These floating triangle buildings could be the future of coastal cities Performing Goodness: The rise of ‘ethical theater’ in UX Power dressing for work is back. Here’s how to do it What was HBO Max thinking? 3 experts decode the rebrand blunder of the year Not even makeup artists are safe from generative AI FIFA’s 2026 World Cup logo is part of a confounding branding trend in sports Brands can’t sit out the culture wars—whether they like it or not I tried Photoshop’s new generative AI tools. They’re not going to steal your design job—yet Reddit’s head of global foresight says ‘trends have lost all meaning’ AI is going to change the design profession, but not necessarily for the worse How the convergence of AI and sustainability is driving climate action Global shipping is under pressure to cut its carbon footprint. Can it reach those goals? ‘I wanted to focus the rest of my life on climate change’: Inside one CEO’s bold plan to capture carbon This sustainable jewelry is made of lab-grown diamonds and recycled silver and gold Palm oil is responsible for massive deforestation. This startup developed an alternative This startup uses volcanic rock dust to suck carbon dioxide out of the air How Dell is infusing sustainability across its businesses Plugging methane leaks is one of the fastest ways to fight climate change. These satellites find the leaks Is real circularity achievable? These Middle East brands show the way forward This massive zero-emissions truck can help shrink mining’s footprint This device makes it easy to capture and reuse a building’s wastewater Why aviation sustainability in the Middle East could be a bumpy ride L.A. smog hospitalized him as a kid. Now this Gen-Z climate activist is fighting for a cleaner planet Can quantum computing lead the next sustainability revolution in the Middle East? These high-tech sneakers tell you when they need to be recycled Power plants may soon go all in on carbon capture. But does it actually work? Will COP28 be solution-driven? Experts at the Green Goals Summit urge to seize the opportunity Why leaders must resist the ESG backlash Climate change first went viral 70 years ago Amazon shareholders can hold the company accountable for its plastic pollution. Will they? Experts at Green Goals Summit highlight the need for Innovation and investment for net zero by 2050 Welcome to the 2080s, where a third of the planet might live in climate peril This free tool tells you the carbon footprint of your home or office These are the key takeaways of the Green Goals Summit 2023 Experts at the Green Goals Summit demand bold decisions for meaningful outcomes at COP28 Just how bad is generative AI for the environment? Experts at the Green Goals Summit say every cog in the circular economy’s wheel is important ‘Statistically impossible’ heat extremes are already happening. These regions are the most at risk Is the Middle East ready for a liftoff in the global space industry? These homegrown Middle Eastern brands are fighting global competitors. Can they win? This luxury chauffeur-hailing service combines style with sustainability This program is helping hundreds of refugees start their own businesses Are homegrown brands in Gaza giving global soft-drink giants a run for their fizz? This tablet turns images into tactile displays for people who are visually impaired Reddit’s anti-NFT NFTs smashed records as crypto’s reputation hit rock bottom. How did that happen? The problem with green hydrogen These egg whites were made in a lab—but they’re identical to the real thing This handheld device is designed to help firefighters put out EV fires Can this former CEO fix the World Bank? Can Middle Eastern halal food brands make their mark globally? After hybrid work, is the Middle East ready for hybrid education? This startup uses AI to design better EV batteries The payments industry in the Middle East is growing. What is fueling this? This floating home may be the future of housing Get woke and go broke? New data suggests otherwise How are social entrepreneurs in Lebanon adapting to the crisis? Is the wellness industry in the Middle East witnessing a healthy growth? Kuwait is facing the challenge of rising sea levels. How can it adapt and overcome? Our Most Creative People in Business 2023 is a region-spanning list of extraordinary achievers This is what some of our honorees had to say at the Most Creative People in Business 2023 Inside Gen Z’s conflicting passions for both sustainability and shopping In Pictures: A night of celebrating creativity at the Most Creative People in Business 2023 Saudi Arabia is ready for movie action. Can it get rolling? These were the best moments of the Most Creative People in Business 2023 The self-help market in the Middle East is booming. What is powering this? 5 steps for removing ‘forever chemicals’ from your company’s supply chain Can AI boost accessibility and inclusiveness in the Middle East? The business case for investing in employee wellbeing The surprising reason Coca-Cola is struggling to slash its carbon emissions Luxury air travel is taking off again. And Fly FIVE might have a clear runway Consumers in the Middle East are shifting to a plant-based diet. Is the local industry taking note? Why don’t we pay people a basic income to conserve nature? Home cleaning products pollute the environment. This UAE-based startup is trying to change that Innovation and sustainability driving payments ecosystem growth in the region UAE rolls out AI guide for best use and effective management Sultan Al Neyadi becomes the first Arab astronaut to spacewalk UAE aims to host 40 million tourists by 2031 What’s next for travel and tourism? Experts gather at ATM to explore GCC countries fueling global Islamic finance industry growth Anghami and Citi partner with Most Creative People in Business Real-time transactions in the UAE to reach 146 million by 2027 COP28 must foster trust among countries, says Dr Sultan Al Jaber What are the top destinations for MENA travelers? Find out Astra Tech launches Botim 3.0 – an ultra app for everything UAE jumps five slots to 37th rank on UN technology index MENA economic growth to slow down to 3.1% in 2023, says IMF Middle East job market bounces back with 18% increase after pandemic slump Emirates and Etihad Airways collaborate to enable passengers to fly on a single ticket Qatar's legal system adopts AI to improve accuracy and speed of legal proceedings AI set to disrupt the MENA region’s tech ecosystem, says study What’s the cost of cutting oil and gas emissions by 2030? A massive $600 billion Scientists at KAUST find a novel way to store CO2 in solid form Fintech is helping DIFC grow faster than Dubai's economy Khazna Data Center signs $250 million deal with Egypt AIM raises $13 billion funding for climate-smart agriculture  How influx of data can hurt our decision-making Can ChatGPT improve customer experience? DEWA is betting on it Lin-Manuel Miranda’s smash musical Hamilton coming to Abu Dhabi World needs fossil fuels, complete switch not possible yet, says UAE minister at AIM summit Transformers theme park to open in Saudi Arabia Blended finance critical to fight climate change Saudi Arabia launches new accelerator to boost SME growth UAE is the global leader in social media, finds a new report  UAE sets sights on ‘circular trade’ for economic growth Masdar and IRENA team up to triple renewable energy capacity by 2030 Dubai retains top spot in attracting greenfield FDI projects UAE begins corporate tax registration for public joint stock companies and private entities UAE urges more financing for decarbonization in GCC  Saudi astronaut Rayyanah Barnawi to blast off to ISS on May 21 Could playing video games get you a better job? Green Goals Summit to focus on accelerating solutions to mitigate climate change Make it in the Emirates Forum to boost multibillion dollar deals Fast Company Middle East launches industry roundtable. The first edition will be on the creator economy Saudi announces $100 million investment in the film industry at Cannes Metaverse can contribute $80 billion to GDP in MENA, $38 billion in Saudi Arabia Bayanat and Yahsat to broaden commercial opportunities in UAE’s space industry Tourism to contribute 10% of UAE’s economy in 2023  Terry George’s action-thriller Riverman to be shot in Saudi Arabia’s NEOM  Lebanon’s cash economy is a major impediment to recovery, says World Bank Saudi Arabia's industrial sector flourishes with foreign and joint investments exceeding $144 billion Rayyanah Barnawi makes history as Saudi Arabia's first woman astronaut Qatar's construction industry transforms with a focus on sustainability Google Cloud expands presence in Qatar with new regional hub DEWA explores collaboration with World Smart Sustainable Cities Organization for urban sustainability NEOM Green Hydrogen Company secures $8.4 billion deal for production facility Dubai shines as a culinary hotspot: Michelin Guide Dubai unveils 2023 list Saudi Arabia's RCU reveals plans for AZULIK AlUla, an eco-luxury resort set for 2027 Qatar unveils $275 billion plan to boost foreign investments Saudia and Accenture team up to offer new AI-powered services Sheikh Mohammed greenlights 78 environmental initiatives for COP28 Hy24 seeks investors for MENA's hydrogen market expansion TaxGTP, the first AI tax assistant, introduced in UAE ADNOC and Taqa partner to develop sustainable seawater treatment plant Cloud Computing set to contribute 2.5% to UAE's economy in next 10 years Google to support AI research and foster sustainability goals in the UAE NEOM commits $8.4 billion to construct green hydrogen plant TII introduces Falcon 40B, an open-source AI model for research and commercial ventures Aviation sector embracing transformative tech to achieve Vision 2030 goals Dubai unveiling zero-emission public transport initiative by 2050 Gaming to contribute $6 billion to MENA’s economy by 2027 Saudi Arabia's card payments market set to reach $142 billion by 2030 Saudi Arabia's SEZs secure $12.6 billion in investments MBR Explorer: UAE’s new space mission to explore asteroid belt Electric vehicle adoption surpasses 1% in UAE car market, says energy minister UAE launches AI chatbot to ease access to government services UAE unveils tax grouping norms ahead of corporate tax launch tomorrow MENA’s infrastructure development faces a funding gap of $993 billion, says new report UAE-based creatives create fantasy game to predict Cannes Lions winners 5 ways you can use the Internet sustainably 5 strategies to build a business with limited resources 5 ways technology is revolutionizing water conservation ChatGPT is getting better at diagnosing disease. Just don’t ask it about sexual health Bluesky invites are in high demand. Here’s what people are doing to get them Twitter alternative Mastodon is fixing its confusing sign-up process—and adding new features Companies adopting AI need to move slowly and not break things ‘Godfather of AI’ quit Google to speak freely of the dangers of tech Airbnb is going back to its apartment-sharing roots with Rooms amid tighter regulation How AI can be used to cut a $1 trillion healthcare problem An AI startup pledges to help, not replace, journalists Hallucinations, data leaks, toxic language: How Arthur AI is draining the ChatGPT cesspool I tried the new Microsoft Bing AI, and it wants to be the future of everything Microsoft opens AI-powered Bing to all, amping up pressure on Google Apple revenue declines are getting more common, but iPhone sales are staying solid How AI is transforming healthcare in Saudi Arabia New research: Twitter bot detection tools aren’t very good Researcher Meredith Whittaker says AI’s biggest risk isn’t ‘consciousness’—it’s the corporations that control them The crypto-to-AI pivot was a mirage. How AI could make crypto bigger than ever Tech companies to free users: Time to pay up This AI detection tool raised $3.5 million to check the internet for computer-generated work Executives from leading companies share how to achieve responsible AI Writers vs. robots: Hollywood moved toward automation long before AI How OpenAI may keep enterprises from building their own AI models What is Apple’s play in AI? Starlink users are happy with their service Google’s first folding phone is inspired by a Moleskine notebook Google and Adobe have a secret weapon against Microsoft and OpenAI Expedia is betting that AI will change the way we travel Hold the postmortem: The metaverse was never alive in the first place Where’s my self-driving car? Gmail’s AI can now write emails for you Google’s I/O announcements reveal a sprint to catch up with OpenAI/Microsoft in generative AI Scale AI unveils its full-stack generative AI platform Airtable is bringing AI to your workflow that could help make your team more productive Elon Musk says he’s found a new CEO to lead Twitter I unintentionally created a biased AI algorithm 25 years ago, and tech companies haven’t learned from my mistake Apple says small App Store developers are booming Streetwear legend Bobby Hundreds explains why NFTs are a scam—but also the future Experts: Tucker Carlson’s move to Twitter may turn off users—and advertisers—from the platform Linda Yaccarino is Twitter’s new CEO: Here’s what to know Doha is aiming to be the next tech capital Parents: AI bots will want to be friends with your kids. We shouldn’t let them Amazon is creating its own ‘Lord of the Rings’ massive multiplayer game Google: AI should never be credited as an inventor Quantum physics could offer a new way to study biology—and the results could change our understanding of life itself To innovate in uncertain times, think like an urbanist Tesla advertising is its best shot to escape Elon Musk’s toxic brand How do we protect kids from cybersecurity threats? Meta’s Twitter alternative could be a big boost for the company What the gravitational wave detector LIGO reveals about the universe Sixteen years ago, Martin Amis unwittingly encapsulated the problem with AI-generated writing Social media is driving the teen health crisis, warns surgeon general, and Big Tech must act Anthropic pulls in another $450 million to build safe AI For Elon Musk’s co-investors, Twitter’s value may have plunged by more than 60% The guy behind ‘Balenciaga Pope’ wants people to stop stealing his AI-generated images Does AI need a watchdog? OpenAI thinks so How to be on the lookout for misinformation when using generative AI Is technology still a good career path? 14 leaders weigh in on the opportunities Ethical AI explained: Why companies need to think about their tech’s potential harms How visual collaboration can improve hybrid workplaces Generative AI intrigues small-business owners, but many aren’t sure what to do with it How ChatGPT can boost workplace efficiency Who is the best leader on ‘Ted Lasso’? This season, it’s hard to tell What is a black box? A computer scientist explains what it means when AI is designed to be obscured 4 ways AI will transform personalized learning AI warning: Human extinction threat should be a ‘global priority,’ say experts Shortform helps you save time with 15-minute book summaries What is the real point of all these letters warning about AI? What a debt limit deal could mean for NASA How brain signals can help us objectively measure chronic pain NASA’s moon rocket is already $6 billion over budget and behind schedule POV: Let’s not forget Isaac Asimov’s advice on developing ethical AI Meet the robot that efficiently operates in desert terrain Is technology the answer for food security in the Middle East? What is the business case for sustainability? How in5 is changing the game for startups How can COP28 maximize its impact on climate action? Why art may be the secret to better stress management Here’s how perfectionism may be hurting your bottom line This is what happens when you stop looking for faults in others How retirement looks different for Gen Z than it does for boomers The surge in women CEOs is no coincidence Prompt engineer: Is the Middle East ready for AI’s hottest new job? How companies can solve the mental health crisis happening in the workforce A team of scientists explain how to get measurably happier by doing one simple thing Mastering the art of disagreeing in the moment How to figure out if you are burned out, or fed up, with work Virtual coworking spaces aim to offer best of remote productivity and in-person collaboration How to get comfortable with, and even enjoy, doing tedious work Why the VP of Microsoft Teams says meetings are bankrupting our time and energy Why constantly apologizing can sabotage strong leaders Money isn’t real Beware: Your sarcasm can scuttle your success One invaluable leadership lesson from the inventors of the internet 5 ways to make sure employees know you respect them—and why that’s crucial for success 3 interview questions recruiters are asking right now, related to the future of work This is how generative AI is liberating workers from the office How Gen Z should think about wealth today Happiness is overrated. Make these mindset shifts to find meaning in each moment 5 ways to build a personal brand focused on impact, not ego Mastering conflict resolution in remote teams